Project steps:  ALL:

  • Briefing and site visit
  • Interior design concept
  • Design development and sourcing
  • Detail drawings and specification
  • Trade liaison
  • Purchasing
  • Designer on site
  • Installation
  • Client binder
  • Branding advice and implementation
Chloe and client
Simply Urban Brighton

In December '19  'Simply Urban' opened in Gardner Street in the heart of Brighton's North Laine shopping area.  I have worked on previous concepts for clients May and Kyriakos in the past for their Little Jasmine day spas and it was great to have the opportunity to work with them again.  It's so nice to have repeat clients!  

The main emphasis for this spin off concept was their faster turaround treatments such as manicures and pedicures.  Downstairs we created two treatment rooms.  My clients wanted this concept  to look different to their day spas and also wanted a separate brand for it.  Using a neutral base palette, I was able to draw the eye to the beautiful striking cyan coloured seating and textural feature walls as accents along with gold elements.   Across the centre of the space at ceiling level is a bespoke cyan coloured LED sign.  We installed a raised pedicure platform area to the rear of the space complete with lounge chairs with reading lights and coffee tables - making it ergonomically more comfortable for both clients and therapists.   

All spaces were fitted with a decorative linoluem floor made from 97% natural raw materials and contains 43% recycled content... perhaps making it the first nail bar in Brighton - with a carbon neutral floor?!

The new branding was applied at eye level to the window and a replacement internally illuminated round sign at fascia level.  Both made by local signmaker Recreative Signs.


Simply Urban Brighton
Simply Urban

The following elements were incorporated into the design:

  • Carbon neutral linoleum flooring
  • FSC certified sustainable timber seating 
  • Low energy lighting
  • Low energy neon sign
  • Non animal-tested paint – internal and external
  • Recyclable aluminium external sign

"From concept to implementation Chloe has been instrumental in designing 4 of our business premises in Brighton and Hove. Chloe loves designing living spaces for people! Her highly developed emotional intelligence skills, creativity and ethical drive sets her apart in her field!"

May and Kyriakos, Simply Urban and Little Jasmine, Brighton & Hove

Simply Urban Brighton
Simply Urban Brighton
LED neon sign
Simply Urban Brighton