The artisan bakery Real Patisserie has been a popular part of Brighton and Hove since first opening in the late 1990s. The company had recently rebranded (by BozBoz and Stoats and Weasels) and the owners took the opportunity to update their bakeries. I was asked to update the Western Road branch both inside and out. This shop with in-house bakery is within the Brunswick Conservation Area so the shopfront had to be designed carefully and sympathetically, but also taking the opportunity to add internal lighting to the signage and adding new a projecting sign. Both were achieved by working with Brighton and Hove Council.
The interior was reworked to better fit the space but also by observing and improving customer flow. The entrance was centralised to work better for flow. A view through to the in-house bakery given by using bread shelving with views through – adding theatre. As well as rethinking finishes and lighting, the existing refrigerated display was brought up to date with timber cladding, the hot drinks area was better situated and customer seating was improved and increased. The beautiful veneer wood lights by Woodstar Creative were part of the original fit out where simply reused by repositioned to fit the new layout.
Working with DJ Carpentry, Kiwanda Joinery and PK Waters Sign Studio.